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Denner - Freshly picked

Denner

Find the golden carrot

Denner - Freshly picked

Denner

Find the golden carrot

Get fresh at Zurich train station

Denner is for everyone – especially for people who like fresh food. But how can we get that message across in a new and different way that will really grab people’s attention? Well, we decided to ask people to harvest the carrots themselves – like nobody has ever seen before: Attached to the claw of what's (at a height of six meters) probably the world’s biggest claw crane, being remotely controlled by a friend. 

In teams of two, participants flew through the air at Zurich main station and tried to grab one of five golden carrots. The lucky winners won a year’s worth of shopping at Denner worth CHF 10,000.

 

We planted 169 carrots in a huge 13 × 13 meter vegetable patch
(thats bigger than a volleyball court), with 5 golden carrots hidden among them, each worth CHF 10,000.

“Passion, customer focus and pure professionalism from start to finish. With JEFF, that drive for bringing truly unforgettable events to life is always clear to see. This was much more than just a successful project – we had a lot of fun, too.”

Petra Gayko, Head of Marketing Communication, Denner Ltd

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