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Take a dive into
a new world
of delights

Retaste Journey

Treading new and unconventional paths really speaks to us – and with the launch of a new, revolutionary product from Philip Morris, we couldn’t help but make the most of it.

With the Retaste Journey we created an entirely new experience. The guests were led into a higher sphere of not only culinary senses, but one of immersive sounds and visual images as well. All while every course of the menu took them into another world – each one inspired by the most singular attributes of this novel delight in tobacco.

4 cities
22 events
1232 guests

26 x 4K Beamer
360° projections

All while every course of the menu took them into another world - each one inspired by the most singular attributes of this novel tobacco product.

«A once-in-a-lifetime experience.»
A guest in Lausanne

4 cities
22 events
1,232 guests

26 x 4K beamers
360° projections

All while every course of the menu took them into another world - each one inspired by the most singular attributes of this novel tobacco product.

"A once-in-a-lifetime experience."
A guest in Lausanne

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